Word: run
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Dates: during 1950-1959
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Rainbow's Reach. Color in daily journalism is not new. The Milwaukee Journal first used run-of-press color in 1891. But such color remained a prohibitively expensive rarity until after World War II, when technical improvements in the process brought costs down to a level that newspapers-and newspaper advertisers-could afford...
Since then, the spread of color has been swift. The Milwaukee Journal, which ran only 346,867 lines of run-of-press color ads in 1946, carried 2,400,344 last year. The number of U.S. dailies using run-of-press color has increased 25% since 1956. Color now appears in more than 800 U.S. dailies. Even small-circulation papers are taking on hue: last year only four papers outranked the Midland, Texas Reporter-Telegram (circ. 17,650) in the use of color advertising...
...going to the left when Negro Sophomore Halfback Ernie Davis suddenly flashed back to take the ball and smash through the right side of the West Virginia line in a scissor-like reverse. Twice, the sturdy (6 ft. 2 in., 205 lbs.), sprinting Davis got away for touchdown runs of 57 and 29 yds. When the defense shifted to contain him, burly Fullback Art Baker, an intercollegiate wrestling champion who can run the 100 in 10.1 seconds, blasted up the middle as undefeated Syracuse steamrollered 589 yds. to a 44-0 victory...
Power & Ruthlessness. The history of the House of Morgan is almost the story of U.S. banking. Founder J. Pierpont Morgan was a great builder and dreamer who helped build the U.S.-and grew so powerful that he helped run it. Morgan left his father's London banking firm at 20 to try his own luck on Wall Street. After acting as agent for his father's firm, he went into business for himself under the name of J. Pierpont Morgan & Co. He performed dazzling feats of finance one after another. His method was to buy control of banks...
...Twentieth Century (CBS, 6:30-7 p.m.). Suicide Run to Murmansk, the most dangerous convoy trip of World War II, is revisited on film by some men who were there when the going was tough. Guests include former Foreign Correspondent Walter Kerr; David Sinclair, a British sea captain; Lord Beaverbrook: and a U.S. Navy survivor, Charles M. Ulrich...