Word: run
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Dates: during 1950-1959
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...expected life of the satellite-20 years. But, through a unique timing device, the radio will shut off after one year so as not to clutter the air waves. Explorer VII takes over from the Explorer VI paddlewheel (TIME, Aug. 17), whose solar-powered radio, expected to run for years, disappointingly signed off a fortnight...
Salmon in the Square. The two first teamed up in 1957. Gossage, who had run a successful campaign for Australia's Qantas airlines as a vice president of San Francisco's Cunningham and Walsh, became the firm's writer and thinker; Weiner, who had his own small agency for eleven years, handled the business details and helped kook up the campaigns. For one of their first accounts, Oregon's Blitz-Weinhard brewery, they placed an ad in The New Yorker that read: "Keep Times Square Green! A modest reforestation proposal from Oregon's largest...
...lives like a man who does not know where his next penury is coming from. For years he kept a diary in which he jotted down every $2.70 dinner check, including "35? for ice cream." He has homes in California and Italy, but rarely uses them, prefers instead to run his vast Middle Eastern oil interests (TIME cover, Feb. 24, 1958) from the cheapest two-room suites in Paris' George V and London's Ritz Hotel. He has no personal servant, and it takes a nimble bellhop to beat the billionaire out of carrying his own bags...
...said he. His only purpose in buying, he told the London press, was to avoid paying those hotel bills. "I generally have a group of business associates with me, and I have worked out that our combined hotel bills will be more than is required to run a stately home. If your name is Getty, you can't expect to be allowed to live in a hotel for less than $100 a day." Retaining his composure, the Ritz manager said that customary manners leave Getty's Ritz bills "up to the imagination." But, he added, "I can tell...
Finally, at Calais, and later off Gravelines to the north, the Spaniards ran out of luck, and more precisely, out of cannon balls. Beaten, although for the most part still seaworthy, Medina Sidonia's fleet had no choice but to make the long run home, around Scotland and Ireland. Many ships broke up in violent squalls or split open on rocks along the Irish coast, and the natives grimly knocked out some Spaniards' brains as the men lay exhausted on the beaches. Few lived, despite legend, says Mattingly, to seed the Celts with dark skins and black eyes...