Word: run
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Dates: during 1960-1969
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Wondering how a school so small could have afforded to pay for the full-page appeal, Button called Robert C. Barr, TIME'S associate ad director in New York, to inquire about the ad. Barr explained that the junior college appeal had been run without charge as part of a special program that TIME began for colleges three years ago. But Barr made Button a sporting proposition: if the town of Surgoinsville could supply the illustration and wording, TIME would run an ad free...
...long run, no matter whether CBS, RCA or another competitor comes to dominate the new field, few would dispute the projection of RCA Executive Chase Morsey Jr. that it could be a $1 billion industry by the 1980s. EVR, SV or whatever is, as he put it, the first "personalized television" in a period when "mass programming will no longer completely satisfy the customer." Morsey's implication was clear: SelectaVision could be the answer to Rejectavision...
...signs and emblems, however, will now be square or at least rectangular; the old circles, diamonds and fish shapes will be banished from the company's advertising. Drivers of the 25,000 Coca-Cola trucks, a fleet that Coke officials claim is second in size only to that run by the U.S. Post Office, will be decked out in charcoal and beige uniforms that suggest a football referee improbably wearing a baseball batting helmet. They will carry bright red Coke order books...
...meaning; isolated glimpses, part of an elbow, a man's jacket (who is the man?), part of a face, a woman's face. Ah, she is crying. One sees the tears. Two tears. One counts the tears. Two bombing raids... I wonder what it is that the people who run TV think about the war, because they have given us this keyhole view; we have given them the airwaves, and now, at this crucial time, they have given us back this keyhole view...
...Terriers, a weak passing team, throw in such a spot. But it worked pretty well. And later, with third down and three yards to go, quarterback Pete Yetten threw again for a 15-yard gain when Harvard so desperately needed possession of the ball and prepared for the run. Pete Yetten did some nice play-calling and supplemented it well with effective faking...