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Word: run (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Last week there was an unmistakable sign that the versatile new conveyance has really arrived: the first major race exclusively for all-terrain vehicles was held in New Hampshire's normally non-negotiable Ossipee Mountains. Staged by the National All-Terrain Vehicle Association, the event was run over a treacherous 17-mile course. The first ten miles consisted of logging trails thickly overgrown with branches and undercut with creeks, rockslides and oozing beds of mud. After that, every last trace of trail was obliterated. The drivers were forced to slash their way down a seemingly impenetrable slope of mountain...

Author: /time Magazine | Title: New Equipment: Bathtubs on Wheels | 8/22/1969 | See Source »

...indestructibility of the new machines. Conceived as hybrids of the dune buggy, the snowmobile and the military amphibious carrier, the all-terrain vehicles are 7 ft. long, weigh between 400 Ibs. and 500 Ibs. and cost about $1,500. At least twelve companies are now manufacturing models that run on 7-h.p. to 20-h.p. engines for up to five hours without refueling. They can cruise as fast as 35 m.p.h. on the open road, traverse ice, sand, mud and rocks at 15 m.p.h., and make better than three knots in water. Their fiber-glass bodies can absorb excruciating punishment...

Author: /time Magazine | Title: New Equipment: Bathtubs on Wheels | 8/22/1969 | See Source »

...game is about the same every year. Around August, the auto ads push a little harder and run more frequently. "Get a red-hot Buick at a red-hot price." Or: "The same performance. The same luxury. The same Chrysler. But at a final clearance price." Carmakers offer trips to Hawaii or Puerto Rico for the most successful salesmen and their wives; the salesmen smile more and persist longer with customers. That is what happens during the annual automobile "cleanup, when automen are anxious to get rid of last year's cars and prepare the public for the coming...

Author: /time Magazine | Title: Autos: Bargain Season | 8/22/1969 | See Source »

Only Right. Carmakers grant rebates to dealers on autos sold during the cleanup. The average rebate is $200, but it can run much higher on expensive models. This bonus is what enables dealers to pare prices in late summer. It is only right that the buyer pay a lower price than usual because a car sold late in the model year has already suffered a good deal of depreciation; in a few weeks it will be "last year's car," worth about $700 less for a compact and $2,000 less for some luxury models. During the next...

Author: /time Magazine | Title: Autos: Bargain Season | 8/22/1969 | See Source »

...acquainting young people with the wide range of services a bank can offer. "By extending ourselves now," explains Paul Jaffe, the officer in charge of the Chicago club, "we hope to make lifelong friends." Central National has avoided anything so flamboyant as a beer bust, but its club activities run the gamut from Caribbean cruises to courses in speed reading...

Author: /time Magazine | Title: Banking: Swinging with Youth | 8/22/1969 | See Source »

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