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Word: rune (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...somewhat belied by a business degree and a P&G-like devotion to building his brand. Volcom advertises in all the leading niche sports magazines, and Woolcott further infuses his brand with coreness by sponsoring--for as much as $100,000 a year--alternative-sports stars such as skateboarder Rune Glifberg and snowboarder Terje Haakonsen. As a result, Volcom commands almost universal respect throughout the bro-brah network, as Kwok calls Velcro Valley's web of business connections...

Author: /time Magazine | Title: Killer Profits In Velcro Valley | 1/25/1999 | See Source »

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