Word: runners
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Dates: during 1980-1989
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...Saatchi revenues increased more than elevenfold, from $62 million to $697 million. In 1986, with the $450 million purchase of the Ted Bates agency, the brothers reached their avowed goal: Saatchi & Saatchi was the world's biggest ad firm. By last year, their client billings had reached $13.5 billion (runner-up Interpublic billed $8.4 billion), and the company had offices in 58 countries...
...judges looked for ads that broke new ground. The Ally & Gargano agency's Federal Express ad shattered taboos against making fun of the customer. One runner-up, adman Hal Riney's first Bartles & Jaymes wine-cooler commercial, scored with tongue-in-cheek humility. Another winner, Wendy's 1984 "Where's the Beef?" slogan, created by Dancer-Fitzgerald-Sample, became a political zinger in the hands of Walter Mondale. But as the 1984 election proved, even advertising has its limits...
...conducting our campaign like a long-distance runner," says Cesar, "gathering speed as we go along." But unless Chamorro injects some substance into her candidacy, the race may prove not just long distance but long shot...
...until late December, Minnesota hockey fans will be forced to endure their runner-up status. And as if it wasn't enough to lose the national championship game, Harvard alumni and students have been less than sympathetic...
Crimson men's hockey Coach Bill Cleary '56, who was interviewed yesterday by the committee, is considered by many in Harvard sports to be the early front runner among the more than 50 applicants hoping to suceed current athletic director Jack Reardon...