Word: runproof
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Dates: during 1960-1969
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...strongest threads in the fabric of President Johnson's Administration winds back to the New and Fair Deal days of Franklin Roosevelt and Harry Truman. Those years yielded in time a national unity on matters of foreign commitments and domestic crises that knit President and populace in almost runproof harmony. Though it is frayed today by dissent over Viet Nam, Johnson would like nothing better than to reknit the cloth of American purpose. Last week he seized an opportunity to do so. To succeed Robert McNamara as Secretary of Defense, the President chose Clark McAdams Clifford, 61, a veteran...
...manufacturers. Runless stockings have been developed, but few women like the seams that come with them. Last week this feminine plague at last seemed on its way out. Two hosiery companies are racing neck and neck to be first on the market with stockings that are both seamless and runproof...
...smiling when he said it; though a new knitting process makes the stockings runproof, it does not make them holeproof. Said a Hanes executive cheerfully: "No stocking lasts forever." "Foreva" is, in fact, the name announced by Chadbourn Gotham Inc., Hanes's competitor, for its new runless and seamless stockings...
...runproof hose will not be marketed for two or three months. Hanes's price will be $1.75 (v. $1.35 for an ordinary pair of hose); Chadbourn Gotham has not yet set a price. Though women may be rescued from such agonies as the discovery of a run on their way to a party, they will pay another price for the improvement: the new stockings will be noticeably meshier...