Word: runproof
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Dates: during 1942-1942
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Liquid Legs. As silk stockings evaporate from the nation's store counters, cosmeticians are rushing in to challenge rayon. Liquid stockings are on the way. Last week in New York, one salon opened a "Leg-Bar"; showed waterproof, streak-proof, runproof, cosmetic stockings in giant lipstick form (called "leg-sticks"), in spray guns, in cakes, in bottles. Seams are applied with an eyebrow-pencil. To many women the whole thing sounded messy...