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...appreciates that better than Adidas, which took a chance with McCartney, known more for her experience on the runway than on the running track. The line has seen a 300% jump in sales from its first to second seasons and is now sold in more than 450 stores in 40 countries. This fall McCartney will release her first collection for winter, Wintersports, which features Dri-release, a synthetic fabric that feels as soft as cotton but wicks away moisture and odor to keep the wearer comfortable, and ClimaWarm, an Adidas technology that retains body heat during cold weather...

Author: /time Magazine | Title: Motion Commotion | 9/11/2006 | See Source »

SPROUTING UP ON RUNWAYS as diverse as Bottega Veneta and Marc Jacobs, this earthy antidote to spring's barely-there nude palette also turns up on cosmetics counters in Chanel's Safari eyeshadow and on must-have accessories like Versace's '80s-inspired spike-heeled patent pumps and Kara Ross's smoky topaz cuff. According to Thom Filicia, interior designer of Queer Eye fame, mushroom's popularity both on the runway and in the home can be attributed to our collective obsession with all things organic: "Consumers' fashion choices are being influenced by the popular natural-and-organic trend...

Author: /time Magazine | Title: Earth First | 9/11/2006 | See Source »

...watches as well as men's shirts, tailored clothing and ties. Much of this product expansion is due to a series of licensing contracts Azria began in earnest around 2002. Last year he hired veteran stylist Lori Goldstein to focus BCBG Max Azria, which will have its first runway show in five years this month in New York City. While price points for the line range from $100 to $600, Azria branched out in 2001 with an eponymous designer brand in the area of $300 to $2,000. "We did it for more freedom," he says...

Author: /time Magazine | Title: Art Of The Deal: Bon Business | 9/11/2006 | See Source »

...seems as if a lot of people have been taking a new look at the company, which finally broke into the New York City fashion crowd in 2002, years after its first runway show there in 1996. "Our product had changed," says Azria. "Our collection was much more deep and really meant something." Still, says BCBG president Ben Malka, it wasn't easy. "There was a certain stigma that Max broke. He said, 'We're here to serve consumers, not egos,' and he designed a product that was salable and had a fluid, sophisticated sexiness, a point of view. Everyone...

Author: /time Magazine | Title: Art Of The Deal: Bon Business | 9/11/2006 | See Source »

...Dressing like a Goddess Several designers, including some runway rookies, are presenting romantic visions of what women should wear- 9/13/06

Author: /time Magazine | Title: The Three D's of Fashion | 9/11/2006 | See Source »

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