Word: runways
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...Louis Vuitton. "With the Murakami bag, he came to me and said, 'Look, we've been through such a gray period after Sept. 11, and we need optimism, a fresh, even naive, vision of the world.' And when those bright, colorful bags came out on the runway, it was such a relief, so new, so what people wanted...
...designer, 40, is perhaps already more influential among fashion's Young Turks than those brands are. The disheveled-1950s-housewife look that stalked runway after runway last week, for example, first appeared in Jacobs' spring 2003 show. And renditions of his brightly colored accessories have recently turned up in mass venues like the Gap (for which a onetime Jacobs accessory designer now works). "He certainly has made it really cool to look back to the past, and now other designers are following him in the way they put together a collection," says Julie Gilhart, vice president and fashion director...
Bundchen feigns ignorance of being one of the few runway models whom straight men can name. "I think guys like me because they like girls in lingerie," she says about her Victoria's Secret work. "They like any girl in lingerie." Bundchen is surprisingly wise...
...cheapest source for trends. And yet it is surprisingly stealthy, based in a modest brick building in central Stockholm and run by a large group of mostly Swedish designers who cull the hippest looks from the multitude of styles emitted by TV, music videos, the street and the runway. With annual sales of about $6 billion, H&M is smaller than Gap Inc. (sales top $15 billion, and the Gap brand represents 46% of that) but bigger than its closest rival, Zara, which reports annual sales of just over $4 billion, nearly three-quarters of its parent Inditex's total...
...sell, H&M tripled the original order on a black wool mini and distributed it to all markets instead of just a handful of key stores. "But we needed to have our customers' response," says H&M design director Margareta van den Bosch. "We don't trust the runway...