Word: ruotolo
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Dates: during 2000-2009
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...owner of Gino’s, Gino Ruotolo, said his salon, at 20 Holyoke St., would stand out because it specializes in hair...
...compliment such wardrobes, grooming—once the exclusive domain of women donning powders and lipstick—is working its way into masculine routines. Gino Ruotolo has been primping Square residents in his small Holyoke street salon, Gino’s, for 28 years. “When I first started out, I’d say that about two percent of our customers were male, but we’ve seen a real transformation in the past seven or eight years. Now I’d say we have about 25- 28 percent,” he says...
...Ruotolo attributes the rise in male patronage to the explosion of emphasis on clothing, music, and restaurants in the media. “There’s no question about it,” he says. “Men are just more fashion conscious...
Keeping a neat appearance starts at the scalp, Ruotolo says. “People really notice a haircut,” he says. “You can have a fabulous ass, but you still want your hair to look good.” According to Ruotolo, adopting a new cut can be very refreshing. “There’s no greater way to make a quick change than with a new hairstyle.” Not only are men interested in finding the right length, but they are also more willing to experiment with color...