Word: ruppel
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Dates: during 1940-1949
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...July 22, 1946), "Davvy" hadn't written a line for the magazine. Last week Editor Davenport eased himself out of the chair and got ready to hit the road again as Collier's chief correspondent. In his place as the new editor stepped ex-Marine Captain Louis Ruppel, 45, veteran of Kwajalein and the Chicago newspaper wars...
Collier's circulation was still up (3,300,000), but its quality was down. A succession of personnel changes and new editorial "formulas" had made some noticeable changes in the magazine. But what Collier's needed most was a personality, and big, loud Lou Ruppel was certainly a personality, audible as well as visible...
Schooled on the New York Daily News, Newsman Ruppel graduated with a bang to the Chicago Times in 1935 as managing editor. He brought along a flair for big pictures and blatant headlines. When Edward VIII abdicated, Ruppel proclaimed LONG LOVE THE KING! He sent a reporter to an Illinois mental hospital as a patient, bannered the inside story SEVEN DAYS IN THE MADHOUSE. After a blizzard: SNOW, SNOW, A THOUSAND TIMES SNOW. In four noisy, readable years under Ruppel, Times circulation doubled...
...Ruppel moved to Crowell-Collier's as assistant to Board Chairman Tom Beck, then joined the Marines. After the war, Hearst hired him, sent him back to Chicago as $40,000-a-year executive editor of the Her aid-American. But Ruppel's slam-bang civic cleanup campaign (DIRTY SHIRT TOWN) backfired, and Hearst bought up his contract...
Moving into Collier's with new Editor Ruppel was a new publisher and old friend: Edward Anthony, 53, who succeeded retiring Publisher William L. Chenery, 64. Anthony will also stay on as publisher of Crowell-Collier's Woman's Home Companion (circ. 3,755,000), while Tom Beck plans to take a back seat and let the new team do the driving. Where was the team heading? Said Editor Ruppel: "What the editor of a weekly magazine is going to do he has to do once a week. You can read that in the magazine...