Word: ruppel
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Dates: during 1940-1949
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...once, breezy, brassy Lou Ruppel got more than he bargained for. When he christened Chicago ''Dirty Shirt Town" (TiME, Jan. 15. 1944), he not only aroused Chicagoans, as he had planned, but alarmed his boss, William Randolph Hearst. Last week Herald-American Executive Editor Ruppel answered a summons to San Simeon. The Chief was worried about offending too many Chicago people. Ruppel later described his visit...
...learned some of [Hearst's] thinking I didn't know about before. We got along fine. . . . Somebody told him I was a sonofabitch and he was beginning to believe it, but I got him unsold. Hell, I'm still here, ain't I?" Ruppel was still there, all right, but last week all references to "Dirty Shirt Town" in the Herald-American were...
...last week he all but shoved the war off Page One with a wild, slugging, chaotic diatribe labeled DIRTY SHIRT TOWN. It was Ruppel in bare knuckles...
Rough, Tough. Chicago has seen Ruppel's brand of slambang journalism before. Between 1935 and 1938 he doubled the circulation of the tabloid Times by such arresting noises. (In fact, his latest outburst was a tried-&-true Ruppel trick: a Times headline once blazoned: CHICAGO HAS A DIRTY NECK.) In his Times days, Ruppel got a hospital-bed picture by disguising photographers as clergymen, used a siren-screaming ambulance to rush World Series photographs to the engravers...
...circulation, the "Herald-American (with 500,000 plus) already ranks first among Chicago evening papers. Ruppel's competitors include his old paper, the Times, and the sane and sturdy Daily News, now undergoing a freshening of its own under able new management (TIME, Oct. 30). With Ruppel back, the Times and News bravely set themselves for a revival of the eye-gouging Front Page journalism that made Chicago newspapers famed for blatancy-and readability...