Word: ruppel
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Dates: during 2000-2009
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...lure of cheap goods, though, is incredibly strong, even once we've reached the point of substantial creature comfort. In her book Cheap: The High Cost of Discount Culture, writer Ellen Ruppel Shell devotes the better part of two chapters to how inexpensive goods mess with our minds. She describes one experiment in which researchers used brain scans to show that the joy of a discounted item comes before it's bought; by the time a person is at home with his new thing, the luster is gone. On Black Friday, I watched shoppers on TV proudly state how much...
Researchers find that people will buy something on sale even if the reduced price is higher than the regular price at another store. "Just seeing the difference between the full and reduced price motivates the purchases," explains Ellen Ruppel Shell in her new book, Cheap: The High Cost of Discount Culture. "It is as though, rather than spending the cost of the product, we're actually earning the savings...
...Boston University professor Ellen Ruppel Shell argues that the allure of low prices is leading us astray: in their bid to drive down costs, big-box stores have kept the salaries and benefits for their employees to a bare minimum; fashion retailers have prioritized price over style and quality, often using their outlet stores to hawk a completely different line of merchandise. Finally, what kind of bottomless plate of scampi do you really think 15 bucks can buy? In her new book, Cheap: The High Cost of Discount Culture, Shell argues that our never-ending pursuit of cheap has blighted...