Word: ruppel
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Lots of mystery, lots of intrigue, lots of sock. For nearly three years that has been Managing Editor Louis Ruppel's formula for making the tabloid Daily Times Chicago's liveliest sheet. Shortly after Publisher Samuel Emory Thomason went to the Times early in 1935 he sent a reporter to an Illinois asylum, plastered the Times with inside revelations gained from "Seven Days in the Madhouse!" He headlined Edward VIII's abdication "LONG LOVE THE KING!" and disguised Times photographers as clergymen so they could sneak into a hospital, scoop a picture of an injured motorman after...
Last January Editor Ruppel decided to investigate U. S. Nazis. Using the sleuthing methods he had learned as an agent of the U. S. Narcotic Bureau, he picked for the Nazi-hunt the Times's German-born Real Estate Editor John Metcalfe, his brother James, an old G-man, and William A. Mueller, a seasoned newsman...
...newspaper's managing editor, Louis Ruppel, believes that "Medicine has lots of mystery, lots of intrigue, lots of sock. That's what the public wants." Two years ago he roused considerable reader interest and increased his circulation by a series called "Seven Days in the Kankakee State Hospital." The diligent reporter who gathered that material, Frank Smith, 34, had spent two-and-a-half months this summer researching around the Mayo Clinic for the new series to which Dr. Will...
Mayo now was objecting. Believing he had another sock medical yarn, Editor Ruppel replied: "The Times appreciated the feeling expressed by Dr. W. J. Mayo in the telegram reproduced above. But the editors believe the Mayo Clinic is an institution in which all Americans and most citizens of the civilized world have a vital interest...
...think, Mr. Ruppel, you are a very cheap type of man to criticize the man who happens to be your employer and my brother...