Word: ruppel
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Rough, tough Louis Ruppel limped into the Manhattan offices of Collier's and cast a sardonic glance around. Most of new Editor Ruppel's worried staff, who had heard about his temper, his Anglo-Saxon expletives and "off-with-their-heads" methods, half-expected to be eaten alive. Editor Ruppel, though still recovering from a spinal operation, did not entirely disappoint them...
Collier's circulation was still up (3,300,000), but its quality was down. A succession of personnel changes and new editorial "formulas" had made some noticeable changes in the magazine. But what Collier's needed most was a personality, and big, loud Lou Ruppel was certainly a personality, audible as well as visible...
Schooled on the New York Daily News, Newsman Ruppel graduated with a bang to the Chicago Times in 1935 as managing editor. He brought along a flair for big pictures and blatant headlines. When Edward VIII abdicated, Ruppel proclaimed LONG LOVE THE KING! He sent a reporter to an Illinois mental hospital as a patient, bannered the inside story SEVEN DAYS IN THE MADHOUSE. After a blizzard: SNOW, SNOW, A THOUSAND TIMES SNOW. In four noisy, readable years under Ruppel, Times circulation doubled...
...Ruppel moved to Crowell-Collier's as assistant to Board Chairman Tom Beck, then joined the Marines. After the war, Hearst hired him, sent him back to Chicago as $40,000-a-year executive editor of the Her aid-American. But Ruppel's slam-bang civic cleanup campaign (DIRTY SHIRT TOWN) backfired, and Hearst bought up his contract...
Moving into Collier's with new Editor Ruppel was a new publisher and old friend: Edward Anthony, 53, who succeeded retiring Publisher William L. Chenery, 64. Anthony will also stay on as publisher of Crowell-Collier's Woman's Home Companion (circ. 3,755,000), while Tom Beck plans to take a back seat and let the new team do the driving. Where was the team heading? Said Editor Ruppel: "What the editor of a weekly magazine is going to do he has to do once a week. You can read that in the magazine...