Word: ruppel
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Chicago's newspaper war last week was more than a breakfast-table brawl between the Sun and the Tribune. The Windy City's evening papers, freshly filled with new and noisy talent, were also blowing fit to crack their cheeks. A cyclonic Marine captain named Lou Ruppel had taken over Hearst's rowdy Herald-American, and storm signals were out all over town...
...Ruppel, 41, is a stocky, 6-ft. hellraiser, raised in Brooklyn and adept at hurling four-letter words out of either side of his mouth. He went ashore with the Marines at Kwajalein, has since been relieved from active duty. His three-word journalistic credo is: "Lots of sock." He took over as $40,000-a-year executive editor two months ago. At first the rumbles were confined to the Herald-American building, where he was engaged in shaking up his staff. Then he got out on the street, in trick headlines. Sample Ruppel banner when the Allies retook...
...last week he all but shoved the war off Page One with a wild, slugging, chaotic diatribe labeled DIRTY SHIRT TOWN. It was Ruppel in bare knuckles...
...Field-Evans paper will begin publication about Jan. 1, will be a full-sized paper published six days a week, will be operated not as a corporation but by Field as direct owner. For managing editor it may possibly have CBS's top-flight publicity chief, Louis Ruppel...
...Times, Gail Borden has been an ardent Guildsman, a great traveler, one of Lou Ruppel's best friends. He was born 33 years ago in Houston, a block from Aviator Howard Hughes (a close friend), is married to Betty Frey, daughter of a potent Chicago adman. They expect their first baby in April. His widowed mother holds about 7% of the Times's stock. Last week Managing Editor Borden had good reason but little time for his favorite hobby : sitting up all night to talk and bib with fellow-newsmen...