Word: ruppert
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Dates: during 1930-1939
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Still anxious lest they offend their Dry enemies, the New York brewers, through Col. Jacob Ruppert, had announced that the new brew would not be delivered until 6 a. m. on historic April 7 so that there would be no "carnival of untoward celebration." Next day at lunch time, New Yorkers thronged forth to try their beer. First problem was to find it. Most hotels and clubs were serving but elsewhere distribution was capricious. Some soft drink stands and cafeterias had it, some did not. Householders found 3.2% beer at most chain groceries, but late the first day most stocks...
Chicago, heedless to Col. Ruppert's national plea, got its beer cold and at the zero hour. While sirens, pistols and cowbells sounded, State Street establishments dispensed to rows four deep. Louis Schneider, winner of the Indianapolis Memorial Day auto race in 1931, piloted a beer truck bound out of town. The Illinois Legislature having failed to agree on a beer dispensary bill, Acting Mayor Frank Corr announced that no city licenses would be levied, that Chicago would be on "beer probation...
...Jacob Ruppert of Manhattan has something in common with the groundhog and the katydid. Even as they foretell spring and frost, so does he regularly punctuate the calendar with his annual statement: "The Yankees are stronger than last year." Last week Col. Ruppert so stated, and its followers throughout the land then knew surely that Baseball was at hand again. The season opens April 12. After their month of limbering, exercising, exhibition games in Florida, Mississippi, Louisiana, Texas and California, it was possible last week to cast up a rough account of how the 16 major teams stand this year...
American League. It causes Col. Ruppert acute agony to see his world champion Yankees lose a game. And agony was the Colonel's brew one day last week. On their way North, the Yankees lost to the Memphis Chicks 5-to-4. Manager Joe McCarthy was disgruntled by the failure of his batters to hit minor league pitching. Two days earlier he had been appalled when Pitcher George Pipgras who had done better than anyone else in training at St. Petersburg, lasted only four innings against the Birmingham Barons...
Despite last week's mishaps experts generally concurred in Col. Ruppert's estimate of his team. Manager McCarthy's most promising rookie is a shortstop named William Werber for what has been the Yankees' weakest spot since 1927. Charles Devens, onetime Harvard footballer, has surprised everyone by pitching so well that McCarthy may not send him to Newark for further schooling...