Word: ruppert
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Dates: during 1960-1969
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...name, Relin took the reins of Blair Holdings Corp. ten years ago. While the company went through several name changes, Relin quietly built it into the world's largest independent Pepsi-Cola bottler and bought out two New York breweries, Liebmann (maker of Rheingold beer) and Jacob Ruppert. The company has used its acquisitions to increase sales from $26 million in 1962 to $187 million last year...
Chaperons & Referees. Last week's acquisition of New York's Ruppert brewing business by Rheingold was conceived by Loeb, Rhoades. Wall Street's Lehman Bros, works on about 100 possible combinations a year, so far in 1965 has arranged the mergers of U.S. Vitamin with Revlon and of whisky-importing Buckingham Corp. with Schenley. Last year Lehman negotiated some 20 mergers, for which the purchase prices totaled more than $700 million. Goldman, Sachs last year put through more than ten key mergers, including Genesco's acquisition of the Kress variety-store chain, Transamerica's purchase...
...beermakers are fighting each other along both marketing and technological lines. Since sport is the biggest area of beer advertising and promotion, more brewers are buying into professional teams. Struggling Jacob Ruppert Brewing Co., whose founder was the original owner of the New York Yankees, last week purchased the championship Boston Celtics basketball team, and earlier this month National Beer became majority stockholder in the Baltimore Orioles. Budweiser owns St. Louis' baseball Cardinals and Falstaff owns part of the football Cardinals. In addition, many beermen are seeking more effective ad campaigns by shuffling agencies; in one of the best...