Word: ruppert
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Chaperons & Referees. Last week's acquisition of New York's Ruppert brewing business by Rheingold was conceived by Loeb, Rhoades. Wall Street's Lehman Bros, works on about 100 possible combinations a year, so far in 1965 has arranged the mergers of U.S. Vitamin with Revlon and of whisky-importing Buckingham Corp. with Schenley. Last year Lehman negotiated some 20 mergers, for which the purchase prices totaled more than $700 million. Goldman, Sachs last year put through more than ten key mergers, including Genesco's acquisition of the Kress variety-store chain, Transamerica's purchase...
...beermakers are fighting each other along both marketing and technological lines. Since sport is the biggest area of beer advertising and promotion, more brewers are buying into professional teams. Struggling Jacob Ruppert Brewing Co., whose founder was the original owner of the New York Yankees, last week purchased the championship Boston Celtics basketball team, and earlier this month National Beer became majority stockholder in the Baltimore Orioles. Budweiser owns St. Louis' baseball Cardinals and Falstaff owns part of the football Cardinals. In addition, many beermen are seeking more effective ad campaigns by shuffling agencies; in one of the best...
Hopped Up. In West Hartford, Conn., after a traffic accident, Casimir Rosinski was booked because he smelled of drink, was acquitted when he said. "I always smell that way," told the jury he worked for the Ruppert brewery...
BREWERY DEAL is being discussed for St. Louis' Anheuser-Busch, nation's No. 2 beermaker, to buy Manhattan's money-losing Ruppert brewery (Knickerbocker brand), thus get out ahead of Milwaukee's front-running Schlitz. Anheuser-Busch wants to buy a new brewery in East or Southeast...
...owner, Fred Saigh, was jailed for income-tax evasion. Ostensibly, Busch bought the Cardinals to save them for St. Louis. But he makes no bones about the fact that the team helps him sell more Budweiser. When sportswriters needle him about his commercialism, Busch snorts that Colonel Jacob Ruppert owned the New York Yankees for 30 years while he also owned Ruppert brewery, and that many of the 16 major-league team broadcasts are sponsored by beer companies...