Word: ruralism
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...1990s, management began to reassess TSC's market position. "The number of farmers was shrinking," Scarlett says. "We started looking at people who enjoy the rural lifestyle." Baby boomers were beginning to migrate from cities to rural areas, and these new rec farmers were spending $5.5 billion annually on supplies. "Lifestyle" positioning demanded big changes in merchandise. Farmers raise livestock. Lifestyle farmers have pets and ride horses for fun. Farmers buy feed in quantity and cheaply. Faux farmers buy pet "food" and spare no expense. So TSC stocked up on equine products, bird supplies and pet chow. Out went...
...benefiting from another trend: the growth of exurbia, as more cities extend their reach into what were once rural areas. The company has more than 500 stores in 34 states yet plans to open 62 new stores this year and 75 in 2006 in such places as Enfield, Conn., and Dundee, Mich., that have proximity to urban areas. Although there's risk in that rapid expansion, CEO Jim Wright says the store growth is a reflection of greater numbers of do-it-yourselfers who want to get back to nature yet still commute to an office. "We are positioned...
...DIED. FEI XIAOTONG, 94, Chinese sociologist and anthropologist famous for documenting Chinese rural life in works such as Peasant Life in China and From the Soil; in Beijing. One of China's most distinguished and prolific scholars, Fei helped lay the foundation for sociology in China, only to fall from grace during the Cultural Revolution for studying what was considered a capitalist science. Rehabilitated, he became Vice-Chairman of the National People's Congress Standing Committee, and later served as an adviser to then-Shanghai party secretary Jiang Zemin during the 1989 student-led democracy movement...
...Scouts I learned how to sharpen a knife,” he says. “I’ll never forget the thrill of getting a razor sharp tool.” He used his first chisel as a child in the garage of his rural Florida home. Now the official Woodshop Coordinator for the VES department, Stanulcompares working with a table saw to the fox trot...
...years, Kim had also nurtured a passion for Renaissance Revival--style antiques from the 1800s and collected items such as a 1900s grandfather clock and a 17th century suit of armor. In December 2002 the twosome set out to build their own castle in Middlefield, Mass., a quiet, rural community in the Berkshire Mountains that has a few well-hidden, elegant homes. Kim, 49, helped design the structure and is serving as general contractor for the 11,000-sq.-ft., three-story Scottish-style castle made of gray, rough-cut stone and situated on 75 acres...