Word: ruralization
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Dates: during 1980-1989
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...Rural Chic...
Many of the bureaucrats who run state-owned industries have been slow or reluctant to adjust to the new economic climate. As a result, almost a year after the introduction of the urban reforms, China's success stories remain largely rural: almost all the rich wanyuanhu (literally "10,000-yuan households"--roughly $3,510) are in the countryside, as are nine out of ten private enterprises. "Yet without the urban reforms," says a Western diplomat, "the rest of Deng's program will eventually fail...
...Under Mao, the people were told that their lives would be enriched if they dedicated themselves to work. Now they are being exhorted to work in order to get rich. "Our government promotes the policy that some will get rich first," says Du Runsheng, the top party adviser on rural affairs. "Then others will get rich. Our final goal is that all people will be rich." The words kuaile, or pleasure, and yule, or recreation, have crept back into the national vocabulary. "Only with an adequate amount of wining and dining, fun and games," says an editor of the China...
Only a few years ago, satellite-dish antennas were curiosities of the communications age, sprouting up near laboratories and in an occasional rural backyard where TV reception was poor. Nosy neighbors used to wonder if the person owning one might even be a spy. No longer. Suddenly the dishes, or earth stations, as they are called, are a booming industry...
...appeal of the dishes transcends class and geographic boundaries. Dealers report brisk sales from Beverly Hills to Beverly, Mass. About 70% of them, though, are still found in rural communities, which often have bad television reception. In Appalachia, where for years hill folk put up towering antennas on top of houses or neighboring ridges, families are now buying basic $1,000 earth stations...