Word: rurals
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Dates: during 1960-1969
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...every Vice President since John Adams has known, the nation's second highest office is a dispiriting post only slightly preferable to a rural postmastership (see box preceding page). "The Vice President of the United States," said Thomas R. Marshall, Vice President under Woodrow Wilson, "is like a man in a cataleptic state: he cannot speak; he cannot move; he suffers no pain; and yet he is perfectly conscious of everything that is going on about him." Agnew on the subject: "It's a sort of ancillary job where you're not in the mainstream of anything. The job itself...
Nice Plant. The haste in which most segregation academies are conceived and born hardly helps. Typical is the new Sandy Run Academy in Swansea, S.C., a rural town whose population of 1,800 is 40% black. Until a year ago, Swansea had escaped all but token integration. But when the school board finally bowed to federal court orders to integrate Grades 10, 11 and 12, Swansea parents boycotted the public school. When the boycott petered out after two weeks, its instigators rushed ahead with plans to start a private high school...
...merchandising concern; in Lake Forest, Ill. A West Pointer (1900) who rose to brigadier general, Wood had one motto: "Let's charge!" And charge he did soon after he joined Sears as a vice president in 1924. Within four years he was president, and what was previously a rural mail-order house swiftly expanded into retail stores, insurance and financing. One of Wood's wisest moves was pioneering an employee profit-sharing plan that now owns 22% of the company's stock. He retired in 1954 but remained as a director until last year, helping to oversee...
Greater Respect. Senator Murphy's target is one of the most ambitious Legal Services programs: the California Rural Legal Assistance project. In three years, CRLA lawyers have won 85% of more than 35,000 cases. Their success has nourished a greater respect for law among the state's rural poor, especially Mexican Americans. In 1967, the agency upset Governor Ronald Reagan when it won a suit to prevent him from cutting benefits for almost 1,500,000 people in the state's medical-assistance program. Reagan threatened to veto CRLA's aDoropriation but reportedly...
Jolting Motorists. The fact is that Lady Bird Johnson's famous highway-beautification program has become a parody of its original intentions. For one thing, the Federal Highway Administration has done virtually nothing to implement it. Because the law forbids rural-highway signs, many banks have also quit financing small billboard companies. Without cash for maintenance, a lot of billboards have been allowed to rot on the roadsides-becoming uglier than ever. Big billboard companies-still collecting rent on their legal signs in urban and commercial areas -are buying billboard locations cheap and building new signs, betting that...