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Burnett's show is called Gold Rush, and that's pretty much what's going on here. NBC Universal Television Group CEO Jeff Zucker says digital ad opportunities were "all advertisers wanted to talk about" before this spring's "upfronts," where the networks announce their fall schedules to Madison Avenue. Who can blame them? According to technology-analysis firm Forrester Research, 28% of U.S. households had broadband access in 2005--and that's not counting access at work, which is prime time for online TV. (When CBS streamed NCAA basketball this spring, it included a "boss button" that fans could...

Author: /time Magazine | Title: Get The Office At Your Office | 6/26/2006 | See Source »

...Mystery of the Double Cardiac Arrest Even surgical residents used to the heady rush of "codes" occasionally encounter emergencies that throw them for a total loop

Author: /time Magazine | Title: Patching the Safety Net | 6/22/2006 | See Source »

...destruction tape - still running, unexpressed, in everyone's head - turned toward calculation. Ten subway cars at rush hour - two hundred people in a car - another thousand trampled in the underground in rush-hour panic as the gas spreads through the station. As many dead as 9/11, with a WMD attack spreading a devastating, airborne fear? (See what would happen to the accused 9/11 plotters...

Author: /time Magazine | Title: The Untold Story of al-Qaeda's Plot to Attack the Subway | 6/19/2006 | See Source »

...faster we rush, the more time is left afterward to steal. To satisfy this desire, McDonald's has announced a major redesign of its restaurants, swapping out the polymer chairs and melamine tables for cushioned fabrics, stainless-steel tables and plasma-screen televisions. By mimicking the look and feel of our own living rooms, McDonald's will now encourage lingering. (The line between lingering and loitering has not yet been determined...

Author: /time Magazine | Title: Just Sit Back and Relax! | 6/18/2006 | See Source »

...right to cooperate, and that Democratic leaders prejudged the case and owe Rove an apology. "What people like me said during this whole investigation is: Let's not presume his guilt or innocence, let's let the facts get out," Mehlman said on CNN. "You saw a rush to judgment for political gain." Rove, indeed, appears to be off the hook. But with the Libby charges unresolved, the ultimate collateral political damage from the case is unknown...

Author: /time Magazine | Title: Rove: Glad the Burden Is Lifted | 6/13/2006 | See Source »

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