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...billboard as a medium is changing rapidly too, as outdoor agencies transform those once static boards into digital light-emitting-diode (LED) or liquid-crystal-display (LCD) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages to rush-hour commuters or soccer moms, depending on the time of day. Lamar Advertising, based in Baton Rouge, La., has converted 75 vinyl highway boards into digital LED displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president...

Author: /time Magazine | Title: Getting on Board | 4/3/2006 | See Source »

...page and exonerated on page 13. If the Quincy student is acquitted, we promise to run that news as prominently as we printed the initial charges. In the meantime, we continue to trust that readers will use our reports to monitor campus law-enforcement officials—not to rush to pass judgment on their peers. And we will continue to provide you with thorough accounts of this case’s progress through the courts...

Author: By Daniel J. Hemel, CRIMSON STAFF WRITER | Title: Readers Ask: What’s In a Name? | 4/3/2006 | See Source »

...with approval that officials of all three nations have been instructed to develop a cooperative approach to crisis management (including preparation for a possible bird-flu pandemic), collaborate on clean-energy programs and improve coordination on border security. But he also made clear that he wasn't going to rush into the ambitious agenda favored by some Canadian business leaders and academics toward establishing a common tariff and security zone. Instead, he was content to say of the U.S. President, "I believe he understands our issues...

Author: /time Magazine | Title: 49th Parallel: What's the Big Idea? | 4/3/2006 | See Source »

Bolten can be tough. And some staff members fear that the family friendliness of the West Wing may disappear under this bachelor workaholic. This is a White House where rush hour is 6:30 a.m., but evenings and weekends are usually spent at home. Bolten routinely works until 10:30 p.m. and is often seen around the complex on the weekend in jeans, tennies and a favorite red plaid shirt. Some senior and mid-level staff members are uncertain about signing on for a new regime that could have the intensity of a campaign. Bolten will "expect everyone...

Author: /time Magazine | Title: Bolten Tries to Right the Ship | 4/2/2006 | See Source »

...immigration slowed dramatically for two years. Now it has turned up again. The chronic reason is a Mexican economy unable to provide jobs with a living wage to a growing population. But those who live and work along the border say there is another, more immediate cue for the rush. In a speech on immigration policy last January, George W. Bush proposed "a new temporary-worker program that will match willing foreign workers with willing American employers when no Americans can be found to fill the jobs." The President said his program would give three-year, renewable work visas...

Author: /time Magazine | Title: Illegal Aliens: Who Left the Door Open? | 3/30/2006 | See Source »

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