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Tate & Lyle is on a sugar rush. After just four years in stores, the British firm's no-calorie sweetener sucralose (brand name Splenda) accounts for 43% of U.S. retail sugar-substitute sales (excluding Wal-Mart). That beats Equal and Sweet'n Low, according to market researcher Information Resources. In a deal with Tate, McNeil Nutritionals, a Johnson & Johnson division, is rolling out a sugar-Splenda blend for baking in August. Splenda, already used in thousands of manufactured foods (one appeal: it withstands heat better than alternatives do), is also going into new mid-calorie sodas from Coca-Cola...

Author: /time Magazine | Title: World Briefing: Jul 26, 2004 | 7/26/2004 | See Source »

...grew up watching soccer in an era when it was still possible to discern distinct national idioms in the way the game was played: The English game was all kick-and-rush, the ball played high into the penalty area as quickly and as often as possible where a tough-as-nails "target man" striker would power his way above the defenders to direct it with his head, either goalwards or else into the path of a supporting forward who could shoot past the keeper. It was an approach that rewarded hard work, physicality, finishing ability (creating a goal...

Author: /time Magazine | Title: Sprachen Zie Futbol? | 7/20/2004 | See Source »

Baghdadis have learned to program their lives around the vagaries of electric power. When it's on, they rush to do everything that requires it, from running water pumps to powering the kids' PlayStation. In Mansour the Radhys have electricity four or five hours a day, no more than during last summer despite repeated promises of improvement. And they never know which four hours it will be, so the women can find themselves doing laundry at dawn or filling water cisterns at midnight. A male in the family has to go out every day for ice to keep food from...

Author: /time Magazine | Title: Living With The Fear | 7/19/2004 | See Source »

...closing in fast from behind. People watching from the shore began shouting, "Go, Pete, go!" as he raced ahead of the white water. He hit a few bumps but kept his balance and triumphantly finished his journey. When he reached the calm water outside the reef, his partner Rush Randle told him, wide-eyed, that it was the biggest wave he had ever seen. After the pictures of Cabrinha's ride were analyzed, they proved Randle right. The wave measured 70 ft., the highest wave ever surfed and recorded...

Author: /time Magazine | Title: When The Surf's Way Up | 7/19/2004 | See Source »

...always hate the Red Sox—even if my love of the Yankees isn’t as strong as it once was. And that’s not to say that my love for the Yankees will ever disappear entirely. I’ll still feel a rush when I walk into Yankee Stadium to see a game. But this summer I’ve reconciled myself to the fact I will probably never worship the Yankees the way I once did. And I’ve almost put to rest my old dream...

Author: By Jessica E. Schumer, | Title: The Boys of Summer | 7/16/2004 | See Source »

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