Word: ruskinism
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Marketers' use of neuroscience technologies has alarmed some consumer groups, mainly in the U.S., which fear that it could lead to the discovery of an inner buy button, which, when pressed, would turn us into roboshoppers. Gary Ruskin, executive director of Commercial Alert, an advertising watchdog group, says if neuromarketing boosts advertising's effectiveness even marginally, that's potentially dangerous. "We already have an epidemic of marketing-related diseases," ranging from obesity to Type 2 diabetes to pathological gambling," he says. An even more intrusive technology may be looming. Cambridge University computer scientist Peter Robinson led a team of people...
Marketers' use of neuroscience technologies has alarmed some consumer groups, mainly in the U.S., who fear it could lead to the discovery of an inner "buy button," which when pressed will turn us into robotic shoppers. Gary Ruskin, executive director of Commercial Alert, an advertising watchdog group, says if neuromarketing boosts advertising's effectiveness, even marginally, that's potentially dangerous. "We already have an epidemic of marketing-related diseases," ranging from obesity to type-2 diabetes to pathological gambling. And an even more intrusive technology may be looming. Cambridge University computer scientist Peter Robinson led a team, which included colleagues...
Neuromarketing has its share of critics. Gary Ruskin, executive director of Commercial Alert, a nonprofit group that Ralph Nader set up to monitor commercial forces in society, sent letters to the U.S. Senate Commerce Committee in July 2004 calling for an investigation into the practice. Commercial Alert says it fears neuromarketers could "peer into our brains" and control our buying behavior. Joshua Freedman of FKF says such fears are misplaced. "Some people view this like Frankenstein and brain control, but I think that science, by trying to understand what goes on in human brains, should be very freeing by helping...
Some critics say the phones are unnecessary because kids so young are rarely left unsupervised by responsible adults. Others complain that the marketing campaigns play on parents' fears and that the phones are an intrusion on childhoods already oversaturated with technology. Think of them, says Gary Ruskin, executive director of the consumer watchdog group Commercial Alert, as "entry points to parents' wallets." --With reporting by Deirdre van Dyk/ New York
...Forth Worth and the Yale University Art Gallery, where Dr. Cooper is curator of American paintings and sculpture.) Her catalog is a landmark in Homer studies. It puts Homer in his true relationship to illustration, to other American art and to the European and English examples he followed, from Ruskin to Millet; its vivacity of argument matches that of the paintings. She has brought together some 200 watercolors--almost a third of Homer's known output. It is a wholly delectable show, and it makes clear why watercolor, in its special freshness and immediacy, gave Homer access to moments...