Word: russelheim
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...Berliners knew, of course, of what Geheimrat von Opel was grumbling. From the great Opel works at Russelheim (between Frankfort and Mayence) there pour into Germany more than 250 cheap automobiles daily. Opel builds the cheapest, most standardized of all German cars. And, as a result, Opel has cornered more than half the German market. Other producers (Daimler-Benz, "Nag," Hansa-Lloyd, Adler, Horsch, Magirus, "NSU," Gothaer Waggon, Bayrische Motoren) call Opel the "General Motors of Germany...
Many a distinction exists, however, between G. M. and Opel for G. M., began as a motor car producer, is only 20 years old. But Adam Opel began making sewing machines in Russelheim when Yankee volunteers retreated from Bull Run. Early in the 80's Founder Adam bought an English bicycle for his son, and in 1886 added a bicycle factory to the Opel works! Clever merchandizer, he knew selfconscious Germans would hesitate to appear ridiculous. Accordingly, he provided Opel halls where amateurs might learn to ride Opel bicycles. The Opel cycle factory is today the largest...
...until 1902 that the Opel works were ready to turn out their first all-German automobile. It had two cylinders, a cardan-shift drive. Three years later, Opel engineers developed machines of 45 to 50 horsepower. Automobile production became the chief business at Russelheim. And when fire destroyed the sewing-machine plant in 1911, it was not rebuilt. The new Opel's concentrated on bicycles, motor cars...
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