Word: russian
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Dates: during 1970-1979
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...Neruda, one which the Memoirs show he could only hesitatingly accept. He refutes accusations in the Memoirs that he remained a die-hard Stalinist, even after the Congress, yet he writes that he can never forget that Stalin had appeared to the world as the "titanic defender" of the Russian Revolution, the leader of the Red Army that "attacked and demolished the power of Hitler's demons." He wrote only one poem to Stalin, recognizing the evil and the hope he represented, at the time of the Russian leader's death. It is rarely included in anthologies...
Kendall decided that there was a Russian Pepski generation just waiting for his company's product. Twelve years later, after Kendall had become PepsiCo chairman and Nixon had moved into the White House as a détente-minded President, a deal was finally made...
...Russians wanted a straight barter deal. The company agreed to furnish them with the essentials for making Pepsi, including bottling equipment from West Germany, over a five-year period (the Russians make their own bottles and handle all distribution). In return, Pepsi got the rights to sell Russian wine and vodka in the U.S. The arrangement boils down to this: the more Soviet booze Pepsi can market in the U.S., the more Pepsi concentrate (and new equipment) the Soviets...
Pepsi's main Russian import is Stolichnaya vodka, distributed by the company's Monsieur Henri subsidiary. It is aimed at the caviar set, costing $7.99 a fifth-$2 more than U.S.-made Smirnoff, the bestselling brand. A newer import in which Pepsi finds promise is a champagne called Nazdorovya, said to be the product of vineyards planted in 1870 on Czar Alexander II's estate...
Another measure of Pepsi's success is the report circulating in the beverage industry that the company's archrival, Coca-Cola, has quietly sought-and won-a Russian license to sell Coke at the 1980 Moscow Olympics. Coca-Cola officials refuse to discuss the matter, which they say is "very sensitive." But it would be odd if the Kremlin were not aware of Coca-Cola Chairman J. Paul Austin's longtime interest in Russia -and his friendship with Jimmy Carter...