Word: russianize
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Dates: during 1950-1959
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...cooperative farms met with considerable opposition among Red China's peasants. In Kwangtung province alone 118.000 peasants and their families deserted cooperative farms in 1956. Peking itself admits that the establishment of the communes has produced "vacillation" among the "upper-middle peasants." Stalin's forced collectivization of Russian agriculture in the 19305-3 program less radical than the establishment of the Chinese communes-was achieved only at the cost of more than 10 million Russian lives. Whether Mao can succeed without resistance on a similar scale in China remains to be seen. The success or failure...
Headlines and advertising copy were not all that Sovetskaya Kultura was mad at. It charged Russian advertisers with "bashfulness" where prices are concerned: "It must be said that.in most cases the ad is silent about the cost of the goods it advertises, although this question is of great interest to the customer." And window displays are hopeless. Either they are too static, showing nothing but pyramiding cans of meat and vegetables, or they are unchanged from year to year, or-even worse-they do not correspond to what is available in the store. Lamented Sovetskaya Kultura...
Although the new-style Russian advertising is expected to be "evocative, varied and beautiful," Sovetskaya Kultura added a final cautionary nudge before Soviet admen got too carried away by brain-storming in the Madison Avenue manner: "Capitalistic advertising is noisy and offensive. It stuns a customer. And its sole aim is to get rid of the goods by any method available." As sample of the kind of "persistent, shrill" U.S. slogans Russia does not want, the editor cited what he said was a U.S. slogan, although this will be news in Atlanta: "Coca-Cola is good for your body...
...Roman Catholic Church with headquarters near Beirut. Generally considered one of the best brains in the church, Agagianian was appointed by Pope Pius XII to succeed the late Cardinal Stritch as chief of all Catholic missions, is the church's top expert on the Mideast and Communism. His Russian-Armenian origin, which militates against his choice, in another respect weighs in his favor: his election would greatly impress Russians and other Eastern peoples...
...asserted that the absence of copyright treatises be tween Russia and free-world states has allowed Soviet pub-ishers "to pirate the works of Western authors" without their consent and without guaranteeeing compensation. Western firms have dealt in the same way with the works of Russian authors, Berman stressed...