Word: rustication
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LEANING back with his alligator pumps up on his bare desk, President Terrell Croft Drinkwater, 55, of Western Air Lines conveys the impression that his job is soft and his approach rustic. Not so. Drinkwater is a shrewd airman who has lifted his line from a $945,000 loss in 1947, when he took it over, to earnings of $7,278,000 tor the first nine months of 1963. While he introduced such imaginative sales devices as the champagne flight and the napkin with a button hole, Drinkwater is fundamentally an efficiency expert. "We're great disciples...
...worries about fallout and sprays his flowers with pesticides, possible causes of cancer seem to close in on all sides. "It pleases many to think of cancer as a necessary concomitant of civilization," says Scottish Physician C. S, Muir, "a penalty to be paid for the abandonment of the rustic simplicity of a bygone age, a toll to be exacted for the convenience of the automobile and the pleasures of the cigarette." Even doctors dream of some remote part of Africa or Asia, "where, removed from the madding appurtenances of an alien technology, the inhabitants live out their idyllic, cancer...
...TURNER. While Constable, Crome and Gainsborough were painters in the rustic style, Joseph Mallord William Turner painted in what Basil Taylor calls the sublime style. With his sketchbook and a change of linen, he wandered about England looking for scenes of abstract emotion, and it has been said that the whole romantic wing of today's abstract painting derives from him. Once he had himself lashed to the mast of a boat for four hours during a severe storm at sea. Critics called the resulting painting "a mass of soapsuds and whitewash." Turner protested: "I wonder what they think...
...hold the distinguished minority leader. I would weave with words a magic spell over the Senate as he has done so many times. With words, I would lift the eyes of the Senators to the mountain peaks and the stars beyond, or I would lead them gently down a rustic road in Illinois. With words, I would lay bare the heart of a flower or pry open the fiery core of the atom that the Senate might appreciate the depth and breadth of the Senator from Illinois." Ev might have wished he'd said that...
...situation comedies will be stretching further than ever for their situations. Perennial Loretta Young will be a widow with seven children. There will be rustic mountain folk living in Los Angeles (The Beverly Hillbillies), carpenters exchanging old saws (I'm Dickens . . . He's Fenster), and Stanley Holloway as a British butler on the staff of an American family (Our Man Higgins). The producers of The Flintstones have a new family called The Jetsons, who live one century in the future. Mrs. Jetson has a high-IQ vacuum cleaner that can see, think and maneuver...