Word: rustless
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Streak of Respect. In 1938, after two years as president of Baltimore's Rustless Iron & Steel Co., followed by a year of semi-retired dabbling in various ventures, Symington was looking around restlessly for something to do. At the urging of Wall Street Investment Banker David Van Alstyne Jr., he agreed to go to the rescue of St. Louis' ailing Emerson Electric Manufacturing Co. (fans, small motors) in return for $24,000 a year, plus a stock-option deal. Emerson was deep in the red and battered by labor troubles, had barely managed to survive a bitter...
...beyond that to create things upon which the sun has never before shone . . . the freedom to better the lot of mankind, that each generation may rise to heights loftier than any won by its predecessor." Already science offered wool from silk and silk from coal, plywoods, plastics, rustless steels, fire-resistant wood, synthetic finishes, bendable glass, luminous paint, two-way private radio, furniture derived from air, water and coal, shoe soles of impregnated carpeting, fluorescent lighting, packaged houses, television, autogiros, decentralized cities, lightweight automobiles and locomotives, air express, new chemicals, new medical discoveries so revolutionary that they offered a saving...
...spare time in the capitol she pawed through old mining records, finally traced her father's claims. That got her started. In no time at all she located most of his mines, ousted claim-jumpers, sold one mine to Baltimore's Rustless Iron & Steel Corp. for $75,000 spot cash...
Mercury has lavish, rustless steel grilles, widely flared fenders protected by heavy bumpers. Instead of spreading the parking lights (as did most makers) Fordmen set them close to the center line...
Many a seasoned steelman, looking at Rustless' clean new plant, wondered how this little company dared quadruple output while some industrial mammoths shunned expansion, now found themselves faced with rationing old customers for lack of capacity. One explanation is "Tut's" business philosophy: "Lower costs, lower prices, and your selling base is broadened." Whenever this policy failed to produce results, "Tut" turned salesman, left his plain, wood-paneled office, soon brought back a bulging order book. On "Tut's" customer lists are American Rolling Mill (which now owns 48.6% of the common stock, but lets Tuttle...