Word: rustless
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Dates: during 1940-1949
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...popular 1929 tipster stock was International Rustless Iron, whose 5,000,000 shares bounced up and down like a rubber ball. The crash put a tarnish on International Rustless; in 1932 its stock kicked around at 15? a share. Among burnt stockholders were tall, rusty-haired Yale athlete Charles Shipman Payson. socialite and horse-lover, and sturdy, up-from-the ranks Clarence Ewing Tuttle, a banker engineer from Hastings, Minn...
Aside from wanting to rescue their large investment, both men were sure the company's patents (on short cuts in making stainless steel) were an asset if used for steel production, not stock manipulation. They went to work, changed the company's name to Rustless Iron & Steel Corp., slashed capitalization. President until 1936 was Payson, who married Sportsman Payne Whitney's daughter, reared four children. Then Tuttle took over, launched a five-year expansion program...
...steel technicians and customers to look over his expanded Baltimore plant. They jostled each other in the long, low, light green business offices, ate liberally of a free buffet lunch, marveled at the progress that had been made. A promoter's scheme in 1929, near bankrupt in 1933, Rustless is now one of the Big Three stainless steel makers (other two: Allegheny Ludlum, Republic). Capacity has been upped from 20,000 tons (1934) to 75,000 tons, nearly one-half the entire U. S. 1939 production...
...superior to steel in everything but tensile strength. It is 50% lighter, 50% cheaper, ten times stronger. Bent like a jackknife in a huge press, plastic panels snap back into shape when the pressure is released. Continual assaults with heavy axes, hammers have no visible effect on the shiny, rustless panels. Their color is not paint but inbred in the plastic. Fenders of this Buck Rogers material, though not quite unbreakable, withdraw from minor collisions with lamp posts, etc., like unhurried rubber balls...