Word: rustless
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Dates: during 1940-1949
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...beyond that to create things upon which the sun has never before shone . . . the freedom to better the lot of mankind, that each generation may rise to heights loftier than any won by its predecessor." Already science offered wool from silk and silk from coal, plywoods, plastics, rustless steels, fire-resistant wood, synthetic finishes, bendable glass, luminous paint, two-way private radio, furniture derived from air, water and coal, shoe soles of impregnated carpeting, fluorescent lighting, packaged houses, television, autogiros, decentralized cities, lightweight automobiles and locomotives, air express, new chemicals, new medical discoveries so revolutionary that they offered a saving...
...spare time in the capitol she pawed through old mining records, finally traced her father's claims. That got her started. In no time at all she located most of his mines, ousted claim-jumpers, sold one mine to Baltimore's Rustless Iron & Steel Corp. for $75,000 spot cash...
Mercury has lavish, rustless steel grilles, widely flared fenders protected by heavy bumpers. Instead of spreading the parking lights (as did most makers) Fordmen set them close to the center line...
...reckoned on kitchen utensils, Boy Scout knives, soda fountains, perhaps the automobile and construction trades to take the bulk of his expanded output. But 1940 finds him sitting on top of a war boom that keeps some departments of his new plant on three shifts. Because Rustless sells only ingots, billets, slabs, bars, rods and wire, does no fabricating, "Tut" is not sure what percent of his sales go into defense. But stainless steel is used for turbine blades in warships, for the barrels of Garand rifles; in bomb sights, landing gear, machine-gun mounts, control equipment and other aircraft...
Many a seasoned steelman, looking at Rustless' clean new plant, wondered how this little company dared quadruple output while some industrial mammoths shunned expansion, now found themselves faced with rationing old customers for lack of capacity. One explanation is "Tut's" business philosophy: "Lower costs, lower prices, and your selling base is broadened." Whenever this policy failed to produce results, "Tut" turned salesman, left his plain, wood-paneled office, soon brought back a bulging order book. On "Tut's" customer lists are American Rolling Mill (which now owns 48.6% of the common stock, but lets Tuttle...