Word: rustless
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Twenty million tons of iron and steel rust out of use each year. Electrolytic iron resists corrosion, but is difficult to make. Chromium alloyed with iron makes "rustless iron." "Stainless" steel contains iron, carbon and chromium. But for a multitude of uses a coating over the iron or steel objects suffices. Paint serves well in many places, as does zinc (galvanizing), tin, copper, lead, concrete. Nickel does not tarnish readily, resists corrosion, has high lustre, is hard, and has long been used to plate iron & steel. In all those qualities chromium surpasses nickel. When Professor Fink and others showed...
...reserved for informal shoptalk. It is headed "The Back Room." Advertisements in the funeral press are quite different from the subtle "institutional" advertisements of casket makers, cemeteries and crematories which appear in popular magazines. Some are outspoken : "This casket will be a wonderful seller. . . ." "The casket of the month- Rustless Zinc." . . . "Nature-Glo-Rivals Cosmetic Effect of Living Blood." . . . "William H. Doty! The Fluid Man." . . . Also there are classified advertisements. Sample...
Besides a deeper and narrower radiator, smaller wheels, longer fenders, the most significant new Ford feature was "Rustless Steel" upon all exposed shining parts.* Another car to adopt a similar metal is Pierce-Arrow, using it on all nuts and bolts and many driving parts. Because not many steel companies possess Rustless Steel patents and equipment, the new demand caused great activity among those few. Central Alloy, for example, which together with Ludlum and Crucible shares the Krupp Stainless Steel patents, reported last week that this division was 14 weeks behind schedule...
...Ford announcement called it "Rustless Steel" as a compromise between Rustless Iron and Stainless Steel, two similar patented products which Ford buys and to neither of which he will give exclusive publicity until he settles on one or the other at the most advantageous price...
...process consists in a special method of treating chromite, a natural iron ore with a chromium content, in such a way as to preserve the desired percentage of chromium. Ronald Wild asserts that the process is cheap enough so that "rustless tubes, automobiles and even ships" are possible...