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Word: ruthless (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...thin ephemeral wonder named Twiggy. Or else p.r. may be used as a label for image cosmetics, as when a p.r. firm is trying to make Frank Sinatra seem more civic-minded and Bobby Kennedy's press secretary is trying to make him seem less ruthless. Thus it is never easy to tell exactly what p.r. practitioners do. One of their most important functions is the least publicized; it lies not in interpreting the client to the world, but the world to the client. A recent Utopian short story in the Atlantic envisioned a community supervised not by censors...

Author: /time Magazine | Title: Essay: THE ARTS & USES OF PUBLIC RELATIONS | 7/7/1967 | See Source »

...rich but unscrupulous wheelchair-bound tycoon buy the U.S. presidency for his personable Congressman son? Well, this breathless book says that he can - if he has the assistance of a ruthless second son, and is prepared to pay a couple of conniving political geniuses $1,000,000 a year to give his charming offspring a doozied-up image as a vigorous battler for human rights...

Author: /time Magazine | Title: Books: Short Notices: Jun. 16, 1967 | 6/16/1967 | See Source »

...actions is North Korea's shrewd Premier Kim II Sung, 55, Korea's World War II resistance hero against the Japanese. Kim took full party power in 1955 and, through intrigue, murder, imprisonment and character assassination, managed to wipe out every shred of political opposition. A ruthless strategist and master manipulator, he holds onto power by the old Stalinist tactic of periodic purges. The most recent came last October when he shuffled the Central Committee, sacking three key officials and longtime associates...

Author: /time Magazine | Title: North Korea: A Case of Frustration | 6/2/1967 | See Source »

Luce's fabled concentration was a function of his jealousy of wasted time. For the same reason, he was a ruthless enemy of small talk-it bored him, and he made little effort to hide the fact. To forestall chitchat, his most effective weapon was the wild-swinging question. Many a correspondent and editor sitting with him at dinner has been hit by some such query as: "Do you think Los Angeles makes any sense?" After a visitation from Luce, one correspondent reported that he was left "intellectually black and blue." Harry's whole life, one editor aptly...

Author: /time Magazine | Title: A Letter From The Staff: Mar. 10, 1967 | 3/10/1967 | See Source »

...that Playwright Garson is a frivolous, scattershot satirist who has no moral vision of her own to counterpose whatever might be regarded as evil in her characters. She has written an apolitical play in which all choices seem silly. The Ken O'Duncs are presented as chilly, ruthless opportunists; MacBird is a mixture of corn-pone cajolery, scheming ambition and bullwhip arrogance...

Author: /time Magazine | Title: Theater: Mangy Terrier | 3/3/1967 | See Source »

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