Word: ruthrauff
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Dates: during 1950-1959
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...Manhattan, ad agency Ruthrauff & Ryan, which is handling the campaign, was only mildly repentant, admitted that the "negative approach" may have been a mistake. Announcing the withdrawal of the second ad in the series (a freckle-faced, tearful boy described as "the loneliest kid on the block"), Ruthrauff & Ryan decided to accentuate the "positive, happy approach." The first "happy" ad: a picture of two smallfry embracing their father over the caption: "You'd give them the world if you could-this Christmas...