Word: ruthrauff
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Dates: during 1960-1969
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This was precisely why California Entrepreneur Norton Simon, who controls 34% of Canada Dry through his Hunt Foods & Industries, wooed Mahoney away from the $160,000-a-year executive-vice-presidency of Colgate-Palmolive. A veteran of package-goods wars at Colgate, at advertising agencies (his own and Ruthrauff & Ryan) and at Good Humor Corp. (where he had been president), Mahoney, 44, proved to be a dash of effervescence. By paring administrative overhead and closing two of the company's 16 bottling plants, he cut $1,500,000 a year from operating costs. To pep up promotion, he hired...
...chair, seems effervescent enough for the task. A New York City native who now occupies a Park Avenue apartment scarcely a block from the old East Side neighborhood in which he was born, Mahoney began his business career as a mailroom clerk in the advertising agency of Ruthrauff & Ryan. While working at the job, he commuted to Philadelphia's Wharton School of Finance, ultimately earned both a business-school degree and an account executive's office at Ruthrauff & Ryan. At 28 he left a $25,000-a-year vice-presidency to form his own agency. Mahoney eventually disbanded...
...Madison Avenue sees it, the main campaign of Election Year 1964 will pit Doyle Dane Bernbach against Erwin Wasey, Ruthrauff & Ryan, Doyle Dane, the imaginative agency celebrated for its Volkswagen and El Al ads, has landed the prized account to merchandise Lyndon Johnson to the U.S. public; Erwin Wasey, whose accounts stretch from Gulf Oil to Olga Girdles, has edged out Leo Burnett, Inc. and several other eager contenders to win Barry Goldwater's business. Beyond those two, hundreds of agencies this year have gone into politics for pay - and just about every major candidate has engaged some advertising...
Surest solution to the space squeeze has been found by Chicago's Marcia Metzger, 19, a fashion model and Sarah Lawrence freshman, who next week will marry Princeton Senior John R. Cooper, 21. Daughter of a top executive in the Erwin Wasey, Ruthrauff & Ryan advertising agency, Marcia will be married in a singlesteeple, knotty-pine chapel built especially for her wedding on her family's Woodstock, Ill., estate. Seating only 17 people, the chapel, which is a remodeled pump shed, has a built-in hi-fi system for organ music and a huge picture window opposite the altar...