Word: ruxpin
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Dates: during 1980-1989
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Lazer Tag, you've been zapped! Teddy Ruxpin, pipe down! The best-selling toy of the 1988 Christmas season is a video game: the Nintendo Entertainment System. The toy consists of a computer control box and a pair of joysticks (about $80), a gun-light Zapper ($25) and software cartridges ($25 to $40) that play such games as Super Mario Bros. 2 and Double Dragon...
...years, Teddy Ruxpin, the talking toy bear, has delighted youngsters with tales in which he and his friend Grubby outwit the Mudblups, Bounders and assorted other villains. Too bad Teddy couldn't provide a last-minute rescue or happy ending for his creator, Worlds of Wonder. Last week the two-year-old Fremont, Calif., firm filed for bankruptcy protection. During the six months ending Sept. 30, WOW lost $53.5 million as sales fell to $72.7 million. During the same period a year ago, the firm earned $2.8 million on sales of $85.2 million...
...Worlds of Wonder, in particular, the next four weeks may determine whether the company survives. The fledgling firm, founded in 1985 in Fremont, Calif., became an industry legend on the strength of two blockbuster toys: Teddy Ruxpin, the personable talking bear that debuted in 1985, and last year's Lazer Tag ray-gun game. The company, soon known aptly enough as WOW, chalked up earnings of $18.6 million on sales of $327 million during its past fiscal year, making it one of the fastest-growing new manufacturing concerns in history. But in the view of industry analysts, the company expanded...
...electronic advances and marketing hype, industry watchers still wonder whether the pricey toys will sell. Even as their numbers multiply, the novelty wanes. When Teddy Ruxpin first appeared, it captured the fancy of parents and children alike. But its phenomenal success ensured relentless imitation, so that this Christmas the talking-toy market is saturated. Of all the new dolls, only the Cabbage Patch Kids have made it, so far, onto Toy & Hobby World's latest list of the Top 20 toys. The Kids -- both talking and nontalking together -- rank sixth...
...Motors tell Ford? Do Coke and Pepsi swap recipes? Maybe not, but two rivals in the toy industry are marrying their successful products in a surprising team-up. The unlikely allies: Hasbro, whose G.I. Joe toys have been best sellers for years, and Worlds of Wonder, creators of Teddy Ruxpin, the talking bear, and Lazer Tag, which was the rage last Christmas among youngsters and even denizens of college dorms...