Word: ruxpin
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...Motors tell Ford? Do Coke and Pepsi swap recipes? Maybe not, but two rivals in the toy industry are marrying their successful products in a surprising team-up. The unlikely allies: Hasbro, whose G.I. Joe toys have been best sellers for years, and Worlds of Wonder, creators of Teddy Ruxpin, the talking bear, and Lazer Tag, which was the rage last Christmas among youngsters and even denizens of college dorms...
...would be complete without a few cuddly creatures. Calliope (33 Brattle) sells three inch high antique bears, for just $3. If money is no object, check out their huge Paddington for $350. For those who are tired of intellectual dining hall conversation, there's always the $89 animated Teddy Ruxpin at FAO Schwarz (40 Newbury...
...Koreans, are rushing into the U.S. market to fill the discount gap. "I'm meeting with a group from Seoul tomorrow. Their prices will be better," says Donald Kingsborough, chairman of a California toy company, Worlds of Wonder, that uses a high volume of chips in products like Teddy Ruxpin, the talking bear...
During the Christmas season Teddy Ruxpin became the most talked-about talking bear in toyland. Children were overjoyed by the way Teddy's mouth moved when he told them stories. About 1 million of the bears have been sold at a price of $60 or more. But Teddy has been suffering some breakdowns. Many customers and retailers have complained, and about 35,000 Ruxpins have been returned to stores or the manufacturer, Worlds of Wonder of Fremont, Calif. The company, though, maintains that the percentage of defective Teddys is below the industry norm and that the newest bears have been...
While the big companies are busy scrapping over conventional toys, this year's biggest breakthrough, the talking bear, has come from small entrepreneurial firms. Filled with stuffing and wiring, these toys can speak, after a fashion, with their owners. The most popular is Teddy Ruxpin ($60 to $80), a 20-in. bear whose eyes and mouth move when it speaks from a recorded cassette. Ruxpin's voice comes from a tape player in its back. The manufacturer, Silicon Valley's Worlds of Wonder, will ship as many as 750,000 by Christmas but still cannot meet demand. Says Stewart Brown...