Word: rx
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Dates: during 1990-1999
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...upshot is that energy bars today are a mixed bag. At the stoic extreme is MET-Rx, the nation's No. 3-selling brand, whose carb- and protein-heavy bars have 40% of the zinc, copper, chromium and magnesium you need in a day, along with a boatload of vitamins and almost no fat. But even MET-Rx concedes that its chalky bars are no treat. "If you're virtuous, you're going to trade off taste," says MET-Rx CEO Len Moskovits. "Try chewing on a vitamin pill--it doesn't taste that good." Pure Protein's slightly medicinal...
...THEM EAT CAKE Lipitor, a cholesterol fighter developed by Warner-Lambert and marketed with Pfizer, roared out of the chute last year, the only Rx rookie to rack up $1 billion in first-year sales. Lipitor lowers cholesterol--and by extension the risk of heart attacks--by interfering with an enzyme that the liver uses to make cholesterol. Analysts expect sales to top $3 billion...
...When an AIDS PATIENT has stopped responding to today's "cocktail" drug treatments, doctors have had to guess which drug in the mix was no longer effective. A new blood test will enable them to pinpoint exactly which medication the patient is becoming resistant to--and adjust the Rx...
...G.O.P.'S RX FOR MEDICARE...
...Rx for a Surgeon General...