Word: ryders
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...Mutual, with a million young listeners who have the cowboys-&-Indians habit, had to have a substitute for the Lone Ranger. Just in time, the forsaken network remembered Red Ryder, "six feet of redheaded trigger lightning," famed in boys' books, N.E.A.-syndicated comic strips, cinema serials, and, oddly enough, first serialized for radio by the Blue, 16 weeks ago on the Pacific Coast...
Dreamed up by ex-Cowboy Fred Harman in 1938, the Ryder had appeared in 640 newspapers in every State in the union, had accumulated a daily following of more than 13,000,000 readers. Mutual decided to tilt high-minded Ryder against masked Ranger. They put Red on a Mutual hookup at the same hour. To the tune of The Dying Cowboy the Ryder thundered in on his horse, Thunder, finished in a dead heat against Silver, the Ranger...
Seldom had a loyal radio audience floundered in such a quandary. To add to the confusion: on the West Coast, Blue continued to carry Red Ryder, Mutual continued to carry the Lone Ranger. Said one horse-opera fancier: "All we need now is a gun fight between those...
Last week a first statistical check, by C. E. Hooper, Inc., on the network rivalry divulged: Mutual's Ryder had raced in with a listener rating of 4.8 against the Ranger's tally of 3.3. With this small triumph on record, Mutual announced that, beginning next September, it would pit Superman, "The All-American American," against Jack Armstrong, "The All-American Boy," which it loses to the Blue in August...
...Dodds was not invited back to the Garden until three weeks ago. Then, to the amazement of everyone except cagey Jack Ryder, Boston College coach who had been giving him lessons this winter, Mr. Dodds ran so fast he forced Greg Rice to chalk up the second fastest two miles (8:52.8) in the history of foot racing...