Word: ryes
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...charts with Rock Around the Clock, he molded a cheerful, sincerely synthetic style that brought him hits like Shake, Rattle, and Roll and See Ya Later, Allgiator, and enabled him and his Comets to appropriate any old song for rock's use--remember, for instance, Rockin' Through the Rye. (While speaking of Haley, we might note the best successor to his practices, Johnny and the Hurricanes. Though not properly belonging to this study, this instrumental group ranks high in the auteur ratings for their inspired and practically identical rockifications of Red River Valley, Jimmy Crack Corn, and Reveille...
...CATCHER IN THE RYE, J.D. Salinger...
Zieff has also composed some striking magazine ads: the chubby kid eating Kellogg's Corn Flakes on the back steps, the tattooed cowpoke smoking Marlboro cigarettes, the Indian munching Levy's Rye Bread ("You don't have to be Jewish . . ."). Now that he is the top director in TV commercials and earns about $300,000 a year, he is in the fortunate position of being able to turn down six job offers for every one he accepts. He deals only with those few agencies-Wells Rich Greene, Doyle Dane Bernbach and Carl Ally-that will allow...
Intense Perception. If grass is the staple of hippiedom, then lysergic acid diethylamide (LSD) is its caviar. Derived from a parasitic fungus that grows on rye, lysergic acid is mixed with volatile diethylamine (used in vulcanizing rubber), then frozen; the resulting LSD is extracted by using chloroform or benzine for fractional distillation, or else by means of a simple vacuum evaporator. Now available in pill form, or else as a soluble crystalline powder (the liquid-dunked sugar cubes of yesteryear are out), LSD produces an eight-to-twelve-hour trip highlighted by profound changes in thought, mood and activity. Colors...
...include Chairman Mao, Dracula, the Hell's Angels, Shirley Temple, Humphrey Bogart, Allen Ginsberg in his Uncle Sam suit, and Peter Fonda on a motorcycle. Also prized: the offbeat "You Don't Have to Be Jewish to Love Levy's" subway poster ads for rye bread...