Word: ryot
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Dates: during 1938-1938
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Radio to the Ryot...
...Mother India is too poor for radio. In the whole peninsula no sets are manufactured, and imported receivers are subject to heavy duties. But India's ryot (farmer) needs radio. He gets news only from bazaar gossip on market days, loses even that source when impassable roads through the four-month rainy season keep him home. So for three years All-India Radio (controlled by the Indian Government) has been trying to figure out a broadcasting scheme to enlighten rural India...
...borrowed transmitter and some receiving sets lent by Marconi Co. in 1935 made possible the first experiment in taking radio to the ryot. A.I.R. boldly chose for the experiment the turbulent Northwest Frontier, set up community sets, trumpeting Government propaganda. The villagers objected passionately, pegged rocks at the loudspeakers. That experiment was abandoned...
Delhi broadcasts in Urdu and Hindi. And A.I.R. hopes for a lingua franca that would make broadcasts from Delhi understandable to all of India. Stuck with the job of making radio interest the ryot is India's Radio Chief Lionel Fielden. Dapper, dark-mustached, youthful Broadcaster Fielden came to Indian radio two years ago from Eton and Oxford by way of B.B.C. What the ryot likes is folk music, drama, dirty stories. What he gets from Etonian Fielden's programs is clean amusement and instruction. The instruction, however, has to be well disguised. Instead of lecturing the ryot...
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