Word: rza
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...RZA: That was my original strategy - to have artists placed in different locations, then get those different labels to work together for my brand. Of course I learned that's not easy to do because the labels are in competition with one another. There was only one year [1995] that they all listened to me, and that turned out to be a great year for everybody. Geffen, Loud, Def Jam and Elektra got together and bought this thing called the Wu Family Tree, which is a bin they put in record stores. It had the GZA record, the Wu-Tang...
...RZA: I'm moving more toward looking at the integrity of the brand. My outlook ain't really about how much revenue we're making right now. The purity of the W is more where my heart is at. A few years ago I made a comment to my brothers, my business partners, that we gonna take this from digital to Disney. Wu Tang is gonna be like the Mickey Mouse ears. And with that kind of goal we got involved with a lot of different things to make that come to fruition. But some things got outta hand because...
...RZA: First off, Wu Tang Filmz is gettin' ready to explode. But I'm also into electronics right now. I'm currently developing a new sampling machine that's more DJ-friendly than any sampling machine out right now. It will also be more physical than any other sampling machine out right now. Most sampling machines are just a computer interface where you press buttons. This'll have a computer interface but it'll also have a physical element to it that will definitely bring a very special twist to the art of making hip-hop music...
...Divine: It's very important. The good thing about it is you do have people like Power, Oli Grant, who did the Wu game project and is the CEO of Wu Wear, and myself, RZA and other members of the family basically focusing on constantly reinventing and finding new ways to market the logo. Because it's a logo at the end of the day. We do have a lot of praise for the artist, but the artist is part of a brand. And the brand must be allowed to fly like the United States flag. You know...
...basically holding their hand, they went out and hired their own lawyers and their own accountants and their own agents. And that's what we want. That's signs that this gentleman has learned after eight years what to do and how to manage himself. What me and RZA basically do is constantly keep them respecting the idea that "maybe those guys over there help me out but these guys [Wu-Tang] are really helping...