Word: saab
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...auto industry. Its population of 7,500,000 is too small to support mass production of cars. Its low tariffs make it an alluring market for foreign automakers. Its wages-Europe's highest-prevent Swedish producers from underselling foreign cars at home, let alone abroad. But Volvo and Saab, two rival Swedish cars, are both speeding ahead...
Volvo last year made a profit of $3,800,000, while Saab increased its profits from 1960's $1,557,000 to $2,020,000. Between them, Volvo and Saab hold 34% of the Swedish auto market. More important, both are increasing their sales...