Word: saab
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Dates: during 1962-1962
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Fortnight ago at the gala International Auto Show in Geneva, both companies unveiled the new cars which they expect to put in even more U.S. garages. Volvo showed a stylish new station wagon (less than $3,000) for suburbanites; Saab offered a hot sports model ($3,000) well calculated to capitalize on the U.S. driver's growing fondness for pizazz. So high was public enthusiasm at the Geneva showings that both Saab and Volvo are confidently looking forward to their biggest spring orders ever. Neither new car, however, will go on sale in the U.S. until it has been...
Volvo last year made a profit of $3,800,000, while Saab increased its profits from 1960's $1,557,000 to $2,020,000. Between them, Volvo and Saab hold 34% of the Swedish auto market. More important, both are increasing their sales...
...coat them with a hide of paint so tough that they need no garaging even in the Nordic winter. To dramatize this sturdiness. Volvo (Latin for "I roll") promises Swedish buyers that it will repair accident damage free during the first five years of a car's life. Saab tests its cars by subjecting them to the subArctic climate of Lapland, once rolled a car (with driver) down a Norwegian ski slope to demonstrate its safety features...
...Saab (stands for Svenska Aeroplan Aktiebolaget-Swedish Aircraft Co. in English) has been Sweden's leading plane manufacturer since 1939. But when prospects for the airframe industry began to look dim after World War II, Saab's aircraft engineers went to work designing a car. By 1950 they produced a wind tunnel-tested model that was nearly perfect aerodynamically, but had to be redesigned to hold people. Since then, under the prodding of slide rule-toting Managing Director Tryggve Holm, 57, Saab has become the car for the automotive purist who revels in its front-wheel drive...
...Target. Virtually excluded from the Common Market countries by high tariffs, both Saab and Volvo concentrate their foreign sales effort in the U.S. Volvo sold 12,787 cars in the U.S. last year at prices ranging from $2,295 for a sedan to $3,995 for a sports model, surged from tenth place among imported cars to fourth.* Saab, which sells mostly in the East at prices ranging from $1,895 to $2,790, moved from 19th to 17th with 4,169 sales-exactly on target with Managing Director Holm's plan to sell from...