Word: saatchi
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Dates: during 1980-1989
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...International, with Doyle Dane Bernbach Group (No. 12) and Needham Harper Worldwide (No. 16). Their combined annual billings of $5 billion made the new agency, now called Omnicom Group, the world's biggest -- for a moment anyway. The commotion reached another peak two weeks later, when Britain's acquisitive Saatchi & Saatchi agreed to buy Ted Bates Worldwide, the third ranking U.S. agency, to create yet another world's largest ad group, this time with billings of $7.5 billion...
...results. Their verdict so far: bigger is not necessarily better. An unprecedented parade of coveted clients has quit the two supergroups for smaller agencies. One such advertiser is RJR Nabisco, which took away $32 million in accounts (example: Fleischmann's margarine) from Omnicom and $96 million from Saatchi & Saatchi/Ted Bates. Declared RJR Nabisco Chairman J. Tylee Wilson, speaking at an advertising convention two weeks ago in Virginia: "The wave of mergers has benefited the shareholders and managements of the agencies, but I'm the client. I'm selfish. Show me how the mergers will improve service...
...would not be sitting at breakfast explaining himself if something had not gone wrong. He has not called or seen the President or Mrs. Reagan for weeks. The $18 million proposition for buying the Deaver firm by London's Saatchi & Saatchi has been abandoned...
...never tried to influence a decision. I've only made two or three calls to Capitol Hill. I don't know that much about it up there. I've coordinated strategy for those corporations and those countries that wanted to understand and deal with the U.S. The opportunity with Saatchi was to do that on a worldwide basis: 95% of my work would have been outside the U.S." There is a tinge of anger. "This week is the first time in eight weeks that any of those three Government bodies investigating me has asked my opinion on anything," he said...
...business life began to change, he says, after he appeared on the cover of TIME in a critical piece on influence peddling and the bid for his firm from Saatchi leaked out. "The long knives came out," he said. "Some of it, frankly, was envy...