Word: saatchis
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Dates: during 1980-1989
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...keys to the transformation of the contemporary market is going to be the discreet dispersal of the huge collection formed, mostly after 1980, by the advertising mogul Charles Saatchi, whose London firm is now in difficulties. Saatchi bought in bulk, sometimes whole exhibitions at a time. He acquired, for instance, more than 20 Anselm Kiefers, whose prices are now past the $1 million mark, and at least 15 Eric Fischls, which are on or around it. Artists let him have the cream of their work because it was understood -- though never explicitly said -- that Saatchi would never sell; his collection...
...last commercial-free frontier is about to be breached. When the first British-Soviet space mission blasts into orbit in 1991, the event will have all the advertising hoopla of the Super Bowl. Glavkosmos, the Soviet space agency, has hired Britain's Saatchi & Saatchi agency to package corporate sponsorships, similar to those sold for the Olympic Games. The marketing ploy could raise an estimated $26 million to help pay for the project. During the mission, two Soviet cosmonauts and the first ever British astronaut will spend a week aboard the Mir space station. Saatchi has already designed the joint project...
...multimillion-dollar fee, a corporate sponsor could get permission to use Juno's logo in its packaging and ads, possibly send company employees to the launching site and have its ads plastered on the Soyuz rocket and even the British astronaut's space suit. Says Saatchi spokesman Bill Jones: "If we are successful, this guy will go up looking like a racing driver...
...Hathaway Shirt campaign and today's sleek celebrity ads for American Express, has been independent since it was founded in 1948. If Sorrell were to succeed in taking over Ogilvy, his combined empire (estimated annual billings: $13.5 billion) would rank a close second to Britain's Saatchi & Saatchi, the world's largest ad firm. That may be more than a coincidence, for Sorrell was once the top financial officer for Saatchi. Rivals in the ad industry charge that his acquisition campaign is driven by a need to top his former employers...
Another concern is that agencies may be getting too big to manage. Fast- growing and profitable Saatchi & Saatchi stunned Wall Street two months ago with the news that for 1989 its earnings will decline for the first time in 19 years. Sorrell insists that he will encounter no such obstacles. But first he will have to win the fight for Ogilvy, which is likely to seek higher bidders. Among Sorrell's possible rivals for Ogilvy: Japan's Dentsu and the U.S. firms Interpublic and Young & Rubicam. Sorrell may not be the only ad mogul who still thinks that bigger...