Word: saatchis
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...label. Madison Avenue veterans think they will. "Advertisers will be lemming-like in their avoidance of these programs," says Gene DeWitt, president of his own New York City media management firm, "because advertising on them will just be asking for trouble." Asserts Betsy Frank, a senior vice president of Saatchi & Saatchi: "You are shining a spotlight on certain programs and on advertisers who are supporting those programs. In effect, it's saying these advertisers support violence...
According to newspaper reports, Helmick received at least $275,000 in consulting fees over several years from clients such as Turner Broadcasting, the U.S. Golf Federation and Saatchi & Saatchi advertising. Helmick admitted receiving the payments but insisted that he had done nothing wrong. "There was no conflict of interest," he said...
...risky subject for fiction. No matter how besotted the victims of this malady may be, their behavior is likely to strike mere witnesses, i.e., readers, as distasteful, hilarious or both. This first novel, whose author is a London theatrical producer and the wife of advertising mogul Maurice Saatchi, sidesteps such unintended responses, thanks to old-fashioned British reserve...
...body? Perhaps something like, "EARN UP TO $1,000 IN 2 WEEKS" is appropriate for a moving company advertisement, but for a laboratory looking for human "research subjects? For their purposes, the hospital's advertising techniques are completely uncalled for. In essence, they are treating the matter as Saatchi and Saatchi would treat a Coke ad, and that's not right...
...slide in the contemporary market -- the junk bonds, as distinct from the Impressionist blue chips -- is not helped by the fact that some of the biggest buyers of former years, like advertising mogul Charles Saatchi, are now strapped for cash and have turned into sellers...